GATORADE | KENDRICK LAMAR

When we asked Kendrick Lamar to be the voice of our 2025 campaign, he wanted more. His own film. Written by me. Featuring his friends.

With a message he believed in - you have to lose more if you want to win more.

GATORADE | CAITLIN CLARK WNBA DEBUT

What do you say about an athlete who has a game that speaks for itself?

Clio Sports Silver

ebay | ebay sneakers launch

Sneakerheads speak a different language and have a entirely different culture from your everyday converse and ked heads.

Luckily, eBay speaks to sneakerheads the way sneakers speak to sneakerheads.

GATORADE | LOSE MORE, WIN MORE | LAUNCH FILM

Gatorade is a brand built on a simple premise - the more sweat you’re able to lose, the more you’ll be able to win.

The launch film kicked off a 2025 campaign spanning print, social, partnerships and more.

GATORADE | LET HER COOK: WE MADE THE W | WNBA CAMPAIGN

For decades, the first comment you’d hear someone make about women’s basketball players was “they should get back in the kitchen”

Luckily, none of the women listened, and instead put their time, sweat, and blood lost towards cooking up something much better - The WNBA we know today.

National geo graphics | PERSONAL PROJECT

In 2023, a random stranger (God?) dropped a bin full to the brim with vintage National Geographics on the corner of my street.

I’ve been cutting them up and turning them into collages ever since.

TACO BELL | VOLCANO MENU LAUNCH

When you need to launch your spiciest menu items ever, you call in the Exoert on What’s Hot to help you do it.

We launched the campaign by recreating Paris’ iconic Taco Bell pap video, a 100% functional hotline full of spicy advice,

and a film, driving the hungry masses to a Taco Bell (or phone) near them.

F*CKED UP ADS | PERSONAL PROJECT

I have a real love for the way people hate our work. They hate it so much, they’ll go out of their way to f*ck it up.

I’ve been collecting the results of their hatred since 2020.

GATORADE | IS IT IN YOU | RELAUNCH :60

Everything about the world of sports has changed – The plays, bigger. The hype machine, louder. The athletes, more impressive than ever.

The one thing that hasn’t changed? The “it” factor that every Gatorade athlete has that makes them unstoppable.

TACO BELL | NACHO FRIES RELAUNCH | ART DIRECTION

Taco Bell fans crave what’s new in music, fashion, culture and most importantly, food.

We took all of those ingredients, shot it on everything from an ARRI Alexa to a $10 disposable, and threw it together to create a delicious, crave-inducing vibe.

HOW I‘M FEELING | PERSONAL PROJECT | CHARCOAL + BALLPOINT PEN + DIGITALLY COMPILED

My therapist of seven years finally realized that I have a hard time keeping things to myself. So instead of letting my thoughts and feelings gather dust in random notebooks,

she encouraged me to do what any young millenial would do….share them on the internet.

MISS GRASS | PRODUCT LAUNCH | PHOTOGRAPHY

Miss Grass was launching new ways to find your high, and with it, a new social campaign that brought that high, head in the clouds feeling to life.

Shot on film and digital.

Gatorade | Josh allen- “hello coach”

Josh Allen sent thousands - yes, thousands - of emails to coaches just to get a single shot at playing at the next level.

He got two responses. He only needed one to show the world that his game is next level.

GATORADE | G TOWEL HOODIES + APPAREL

For decades, athletes have worn the G Towel as a hood in moments of victory, in moments of defeat, and as a show of a job well (and sweatily) done.

To mark it’s place in culture, we designed G Hoodies (and matching game gear) for our roster athletes. The response was wild, with everyone from fans on social to Glo Rilla

asking for their very own version of the new classic - The G Hoodie

BALLAST POINT | PRODUCT LAUNCH

Ballast Point released a new design for their light, refreshing lager and wanted to let the world know.

So we worked with illustrator Joey Pasko to build a light, refreshing world around Ballast Point’s light, refreshing lager.

WHEN I’M NOT WORKING | PHOTOGRAPHY + DIGITAL SKETCHES

When I’m not working, I’m working - on everything from headshots for friends, album art for Universal Records, and whatever else I pick up on film in between

WEST OF LINCOLN | BRAND IDENTITY | CREATIVE DIRECTION

When the last queer bar in Venice closed down, I joined forces with two friends to found West of Lincoln

I handled anything and everything creative - logo design, deck design, event photography, partnerships, social media, copywriting, merchandise and more,

Three years later, West of Lincoln creates queer community in eight cities across the U.S and has collaborated and cobranded

with brands such as FX, Hornitos, Grey Goose, and Essentia (among many more)